Brand Identity
brands created from scratch including their logo, patterns, and other important brand elements essential to the brands "look".
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Developed a comprehensive brand guide and visual identity for the National Association of Clean Water Agencies’ 55th Anniversary Meeting, celebrating the organization’s legacy, mission, and forward-looking vision. The cohesive visual strategy unified event materials, strengthened NACWA’s presence, and engaged members and partners across the clean water sector.
55th Anniversary Email Banner
55th Anniversary Website Banner
55th Anniversary Letter Size
55th Anniversary Pin Designs
55th Anniversary Color Guide
Hotel Keycard Design
Table Card Template
Name Badge Template
NACWA's 55th
Anniversary Brand
Washington, DC
Conference Print Materials
Washington, DC
Print materials designed for NACWA staff events, national conferences, and organizational initiatives—ranging from lanyards and signage to flyers and programs—created for large-scale use by hundreds of attendees.
Developed a comprehensive brand guide and visual identity for Swish DunkFoods, a fast-food restaurant based in Reston, VA, recognized for its distinctive basket-served meals. The branding positioned the restaurant as a leading dining destination for students and residents at Virginia State College, attracting a diverse customer base and delivering a memorable, presentation-driven fast-food experience.
"Swish Dunkfoods"
Virginia State University
Fast Food Brand
Reston, Virginia
Developed a comprehensive brand guide and visual identity for BIRRIA-ISH, a Reston, VA–based restaurant specializing in birria. The branding strengthened the restaurant’s presence at Virginia State College, attracted a diverse customer base, and highlighted its fusion of traditional birria flavors with modern culinary innovation.
"Birria-ish"
Virginia State University
Fast Food Brand
Reston, Virginia
Led branding and packaging design for Socratic Steeps, a premium tea brand for academic and intellectual audiences. Deliverables included a brand guide, logo system, packaging, and business cards, establishing a cohesive identity rooted in sophistication, tradition, and storytelling.
Socratic Steeps,
Tea Brand
High Point, North Carolina
HPU Minds,
Club Brand
High Point, North Carolina
Led logo design for HPU MINDS, High Point University’s rebranded coding club originally founded by Apple cofounder Steve Wozniak. The final mark, blending a computer chip with a graduation cap, reflects the club’s values of innovation and education, supported by a modern color palette and concept-driven approach that reinforces its forward-thinking mission and global tech connections.
Co-founded a Thrifting Club at High Point University to promote sustainability and accessibility through an on-campus pop-up thrift store. The initiative repurposed student-donated clothing to encourage recycling and provide affordable access to business and formal attire. As Social Media Representative, led the development of the visual identity, designing the logo and branding assets to raise awareness and drive engagement for club meetings and events.
Thrift Point, Club Brand
High Point, North Carolina
KROBO
BEADS
"Exploring Ghanaian Krobo Beads" is a visually captivating museum exhibit that delves into the artistry and cultural significance of these unique beads. Using Adobe InDesign and Illustrator, I created mockups for a billboard, website, and poster signage, offering an immersive experience to explore Ghana's rich artistic traditions. Featured temporarily at High Point Children's Museum in High Point, North Carolina.
Museum Exhibit Feature
High Point, North Carolina
My small businesses I created to prolong my creativity and enjoyment in graphic design outside of work.
Small Businesses
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Bookmark Buddies & Co.
Brunswick, Maryland
I operate an Etsy shop, BookmarkBuddiesandCo, specializing in handcrafted character bookmarks featuring thoughtfully selected quotes. I designed the brand identity—including the logo and visual elements—to capture the charm and individuality of each piece, appealing to both avid readers and quote enthusiasts. Each bookmark is carefully crafted to combine creativity and functionality, offering a personalized and meaningful touch to the reading experience.
Stickers by Joellen
Germantown, Maryland
In March 2020, during the early months of the COVID-19 pandemic, I launched a college-themed sticker business from my bedroom in Germantown, Maryland. Using an Adobe Creative Cloud subscription, a Cricut machine, a home printer, and an Instagram account, I built the brand from the ground up and achieved over 500 sales within nine months. My work attracted attention from various organizations, including the Temple University Drama Department and High Point University Drama Club, who commissioned custom designs.
In response to the Black Lives Matter movement, I designed a special sticker collection, donating 50% of the proceeds to the NAACP Legal Defense Fund, raising over $500. The initiative led to my inclusion in a Juneteenth feature blog, recognizing my commitment to social impact through design.
